If you are a small business owner and you are looking to increase your ability to do more in less time, then harnessing the benefits of technology could be the answer. We take a look some of the ways your business can harness technology to help take it to the next level.
1. Automate Administration
Look to automate as much of your administrivia and backend procedures as possible. Start with any of the functions that are repetitive or time-consuming. Automating these processes will assist in reducing the amount of time taken giving you additional capacity to take on other functions. Typical applications you should consider are word processing and spreadsheet functions.
Using word processing applications allows you to set up templates, merge documents and create forms, or you can go one better and install software such as Microsoft Groove and create online forms. Email applications allow you to communicate quickly and easily using email
2. Formalise Finances
Installing Accounting applications, such as MYOB or Quickbooks, is a fantastic way to formalise your finances. It allows you to quickly and easily enter your financial information. It also allows you to work quickly and effectively with your accountant when it comes preparing Business Activity Statements, end of month financial reports and end of year taxation activities. This all helps keep your accounting fees under control. Another benefit is that you have the ability to create a raft of important financial reports, including cashflow forecasts, debtor aging, sales reports, etc which helps to provide vital information to assist in effective decision-making.
3. Corral Customers
Using software to establish a centralised customer database has enormous benefits for your business. Firstly, it keeps your information together, in one location, and becomes a single source of the truth. This ensures that your business is not at the mercy of one or two key employees and acts as a ready reference for new employees, enabling them to get up to speed quickly https://www.industryspotlightreport.com/.
Having a customer database is the foundation stone for effective marketing. You will be able to analyse, profile and segment your customer database in order to better understand your customers, their needs and wants, which will enable you to better target and market to your customers and to develop new and improved products.
4. Open Online
Establish an online version of your business. A fully functioning e-commerce site is like having another branch of your business open. It allows people to research your business, your products and your services at their convenience. It also provides your customers the opportunity to shop from the comfort of their home or office, which could be local, national or anywhere in the world.
5. Master Marketing
Using online marketing techniques, allows you to design, develop and deliver marketing campaigns quickly, easily and much more cheaply than using traditional mail. Online marketing software allows you to automate campaigns at sign-on, for special occasions, such as birthdays and anniversaries, set up seasonal campaigns such as Christmas or holidays and can even automate the delivery of training and education programs.
6. Start Socialising
Use social media, such as Twitter and Facebook to market your business. These sites are a fantastic way to reach potential customers and to create a sense of community, which helps to create customer loyalty. Social media can also be used to build influence, improve your business or personal reputation and earn your customers trust.
7. Consolidate Communications
Implementing a centralised and online communications hub within your business enables you to gather your organisations communications in one place and provides ready access to all your staff members. Software such as Sharepoint can help consolidate all those important communications in one place. Documents you may like to include are standard operations guides, company policies, employee guides, Occupational Health and Safety Guidelines, memos, research papers, project information and status reports, meeting agenda’s and minutes – to name but a few.