Small local businesses realize that maintaining customers is key to building a large and loyal base. Many forms of advertising are used including direct mail, print ads, radio ads and flyers. In today’s information age a new form of advertising and marketing is emerging as great leverage for a small localized business. This would be text message marketing.
In America today there are at least 290 million mobile users. The fact is most people do not leave home or go anywhere without their mobile phones. Businesses that choose to use this form of advertising can expect the response rates to consistently outperform other marketing media. The greatest advantage right now is that the costs for this are truly affordable for any Text Messaging Service for Business. Some plans are offered on various terms including month to month. A company that offers the service of text message marketing should be able to deliver a demonstration and clearly define how to accomplish a successful text message marketing campaign.
Consider the benefits of Text Message Marketing:
94% of texts are read within the first four minutes that they are sent
Customers have to Opt-In to receive the coupons, offers, announcements etc.
American consumers are spontaneous and texts fit perfectly with that mindset
A Text Message Marketing campaign can be an added leg to an advertising program
The coupon is always with the customer because they never leave home without their phone
Texts offer continuous and instant recognition of the products, store or service
There is a great financial advantage by using text message marketing and gives businesses more than an edge on any competition. Just think about how much money it may cost to pay advertising agencies to post an ad and coupons each week. The business does not have a way of measuring the use of printed coupons. Also, the hassle and expense of direct mail is eliminated. Text message marketing campaigns most definitely save time and money as there is not any new equipment to purchase or set-up.
Currently only 3% of businesses in the United States use this technology as a way to reach customers. Businesses that wish to gain a great advantage over competition can use this tool to increase their bottom line every day. Through text message marketing a loyal customer base is created and this builds value, credibility and recognition.
Brainstorm ways that you could promote a sale or announce a new product for your business today using text message marketing and implement before your competitor does. The opportunities are endless!