Building an affiliate business is a great online venture.
What many people don’t realize, however, is that it’s not a matter of signing up for a program, plopping some banners up on your website and wait for the cash to role in.
Affiliate marketing is in very large part about building relationships.
As a trusted source of information, after you’ve built the relationship with your following, you can make suggestions and offers that will get response if you’ve done it correctly.
You might be wondering where to start building a relationship virtual roundtables with people who are not to become ‘your’ customers. Many affiliates start off just by driving traffic to the affiliate companies website. While this will work to a point, you will want to start thinking about first building a list so you can get to know your market before you send them on to another company. This is one of the best ways to build a relationships with your potential affiliate customers.
I’m sure you don’t really need a tutorial on how to meet new people, make friends and build relationships. What I’d like to share with you is how to use some of the great tools available on line to do all those things and more.
Here are a few suggestions:
Autoresponder List: It is important for you to build an email list and as that list grows it’s next to impossible to send individual emails out to everyone. By setting up autoresponders you will be able to communicate and share valuable information with your subscribers. What tends to happen next is people will come visit you in other places, send you emails, and continue to build the valuable relationships that are win-win for everyone involved.
Twitter/Facebook/etc: Having a presence on social media websites will also help you build relationships. The more people see you ‘out and about’ the greater respect you’ll gain as someone who’s got their finger on the pulse of what’s going on in the online world.
Blogging: As your blog readership grows and people come back again and again they will start to feel as though they know you. Then, when your readers and subscribers are looking to make a purchase in your area of expertise, you will be the one they turn to in order to find out what is the best solution for them.
Building your business on a solid foundation is the best way to create a long term plan.